Course Information

Delivery Mode Campus Locations Duration
Classroom based/Face to Face delivery Level 11, 55 Swanston Street Melbourne Victoria 3000. CRICOS duration is: 52 weeks (which constitutes 44 teaching weeks (880 hours) + 8 weeks of break period)

Course Overview

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisations or business area. Typically, they would have responsibility for the work of other staff and lead teams.



Career Opportunities

All sectors of the global economies offer varied entry level opportunities for holders of the Diploma of Marketing and Communication are following:

  • Account Officer/Manager
  • Account planner
  • Advertising Officer
  • Marketing team officer

Units of Competency

Core subjects

BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG552 Design and develop marketing communication plans
BSBMKG555 Write persuasive copy
BSBPMG430 Undertake project work

Electives subjects

BSBMKG543 Plan and interpret market research
BSBMKG553 Develop public relations campaigns
BSBMKG545 Conduct marketing audits
BSBOPS504 Manage business risk
BSBPEF501 Manage personal and professional development
SIRXMKT006 Develop a social media strategy
BSBCMM511 Communicate with influence

Age Requirements:

All students must be aged 18 years or over at the time of applying for admission to the Institute.


Academic Requirements:

Entry to this qualification is limited to those individuals who:

  • Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into this     course.
  • Have completed BSB40820 Certificate IV in Marketing and Communication.
        (or)
  • Have completed all core units in BSB40820 Certificate IV in Marketing and Communication, which are:
    • BSBCMM411 Make presentations
    • BSBMKG433 Undertake marketing activities
    • BSBMKG435 Analyse consumer behaviour
    • BSBMKG439 Develop and apply knowledge of marketing communication industry
    • BSBWRT411 Write complex documents
          (or)
  • Have two years equivalent full-time relevant work experience.

English Language/Literacy/Numeracy requirements:

We accept admission to the students if they qualify in ANYONE (1) of the following:

The table below shows the English language test providers including information on English Language Intensive Courses for Overseas Students (ELICOS) and the minimum overall band scores student must achieve to meet the Student visa English language requirement.

English language test providers Minimum test Score Minimum test score with either 10 weeks of ELICOS, Foundation Standard program or Pathway program Minimum test score with either 20 weeks ELICOS or Foundation Extended program
International English Language Testing System (IELTS) 6.0 5.5 5.0
TOEFL internet-based test (only accepted if test is taken on or before 25 July 2023) * 64 46 35
Cambridge English: Advanced (Certificate in Advanced English) ** 169 162 154
Pearson Test of English Academic (PTE Academic) 50 42 36

Source : https://immi.homeaffairs.gov.au/visas/getting-a-visa/visa-listing/student-500#Eligibility.


ICM can grant you credit towards your course for units of competency that you have already completed with another RTO or authorised issuing organisations. We can also grant you Credit for subjects or units you have completed where equivalence can be established between the unit in your course, and the subject or unit you have completed.

There is no charge to apply for Credit.

To apply, fill in the Credit Application Form and submit it as part of your enrolment.

*Please refer to your Student Prospectus for more information on RPL. As an international student you should note that where you are granted RPL this will reduce your course duration and you will be informed of this in writing.



Recognition of Prior Learning (RPL) is a process where skills and knowledge that you have gained through work and life experience and other unrecognised training can be formally recognised.

ICM has a process that has been structured to minimise the time and cost to applicants and provides a supportive approach to students wishing to take up this option. You should ideally apply for RPL at the time of enrolment, but you may also apply up to 2 weeks into your course.

During the entry process and interview stage ICM will discuss with you the process and options for RPL. Suitability is often determined on how much experience you have in a certain area, your work history and previous training.

If RPL is determined as a possibility for you, you will be provided with a kit that will guide you in working through each unit to determine relevant skills and experience and identify whether you would be able to provide the required evidence.

A trainer/assessor will be available to assist you throughout this process.

*Please refer to your Student Prospectus for more information on RPL. As an international student you should note that where you are granted RPL this will reduce your course duration and you will be informed of this in writing.