Course Information

Delivery Mode Campus Locations Duration
Classroom based/Face to Face delivery Level 11, 55 Swanston Street Melbourne Victoria 3000. CRICOS duration is: 52 weeks (which constitutes 44 teaching weeks (880 hours) + 8 weeks of break period)

Course Overview

This qualification is suitable for international students who would like to use developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyses and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.



Career Opportunities

Once you have successfully completed the BSB50620 Diploma of Marketing and Communication, you can apply for jobs within the marketing industry which may include:

  • Marketing Officer
  • Market Research Assistant
  • Public Relations Officer

Units of Competency

Core subjects

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry

Electives subjects

BSBMKG434 Promote products and services
BSBMKG442 Conduct e-marketing communications
BSBOPS403 Apply business risk management processes
BSBPEF402 Develop personal work priorities
BSBTWK401 Build and maintain business relationships
SIRXMKT006 Develop a social media strategy

Age Requirements:

All students must be aged 18 years or over at the time of applying for admission to the Institute.


Academic Requirements:

Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into this course.


English Language/Literacy/Numeracy requirements:

We accept the admission to the students if they qualify in ANYONE (1) of the following:

IELTS overall band of 5.5
TOEFL iBT test score band of 46 equivalent or above;
Refer: http://www.ets.org/toefl/ibt/about

PTE Academic band score 42 equivalent or above;
Refer: https://pearsonpte.com/the-test

Cambridge English Advanced (CAE) test score band of 47 equivalent or above;
Refer: http://www.cambridgeenglish.org/exams-and-tests/advanced/

OET score band “C” Pass equivalent or above;
Refer: https://www.occupationalenglishtest.org/test-information/results-assessment/

Completion of a full-time studies in Australia towards a Certificate IV or above Satisfactory completion of the ESL course / English language course or satisfactory completion of 10-20 weeks ELICOS from a National ELT Accreditation Scheme (NEAS)Accredited English Institution with an IELTS score of 5.0.
OR
Any other form which satisfies the Institution during their pre-enrolment interview.


ICM can grant you credit towards your course for units of competency that you have already completed with another RTO or authorised issuing organisations. We can also grant you Credit for subjects or units you have completed where equivalence can be established between the unit in your course, and the subject or unit you have completed.

There is no charge to apply for Credit.

To apply, fill in the Credit Application Form and submit it as part of your enrolment.

*Please refer to your Student Prospectus for more information on RPL. As an international student you should note that where you are granted RPL this will reduce your course duration and you will be informed of this in writing.



Recognition of Prior Learning (RPL) is a process where skills and knowledge that you have gained through work and life experience and other unrecognised training can be formally recognised.

ICM has a process that has been structured to minimise the time and cost to applicants and provides a supportive approach to students wishing to take up this option. You should ideally apply for RPL at the time of enrolment, but you may also apply up to 2 weeks into your course.

During the entry process and interview stage ICM will discuss with you the process and options for RPL. Suitability is often determined on how much experience you have in a certain area, your work history and previous training.

If RPL is determined as a possibility for you, you will be provided with a kit that will guide you in working through each unit to determine relevant skills and experience and identify whether you would be able to provide the required evidence.

A trainer/assessor will be available to assist you throughout this process.

*Please refer to your Student Prospectus for more information on RPL. As an international student you should note that where you are granted RPL this will reduce your course duration and you will be informed of this in writing.