Course Information

Delivery Mode Campus Locations Duration
Classroom based/Face to Face delivery Level 11, 55 Swanston Street Melbourne Victoria 3000. CRICOS duration is: 78 weeks (which constitutes 60 teaching weeks (1200 hours) + 18 weeks of break period)

Course Overview

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisations. They analyses, design and execute judgements using wide- ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisations.

Career Opportunities

Graduates at this level will have specialized knowledge and skills for skilled/paraprofessional work and/or further learning.

  • Account manager
  • Account planning manager
  • Client services manager
  • Client services executive
  • Global, national or regional marketing manager
  • Marketing strategist

Units of Competency

Core subjects

BSBMKG621 Develop organisational marketing strategy
BSBMKG622 Manage organisational marketing process
BSBMKG623 Develop marketing plans
BSBTWK601 Develop and maintain strategic business networks

Electives subjects

BSBCRT611 Apply critical thinking for complex problem solving
BSBMKG625 Implement and manage international marketing programs
BSBMKG626 Develop advertising campaigns
BSBMKG627 Execute advertising campaigns
BSBLDR601 Lead and manage organisational change
BSBOPS601 Develop and implement business plans
BSBSTR601 Manage innovation and continuous improvement
BSBTEC601 Review organisational digital strategy

Age Requirements:

All students must be aged 18 years or over at the time of applying for admission to the Institute.

Academic Requirements:

Entry to this qualification is limited to those individuals who:

  • Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into this     course.
  • Have completed BSB50620 Diploma of Marketing and Communication.
  • Have completed the following units (or equivalent competencies):
    • BSBMKG541 Identify and evaluate marketing opportunities
    • BSBMKG542 Establish and monitor the marketing mix
    • BSBMKG552 Design and develop marketing communication plans
    • BSBMKG555 Write persuasive copy
    • BSBPMG430 Undertake project work.
    • Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
  • Have four years equivalent full-time relevant work experience.

English Language/Literacy/Numeracy requirements:

We accept the admission to the students if they qualify in ANYONE (1) of the following:

IELTS overall band of 5.5
TOEFL iBT test score band of 46 equivalent or above;

PTE Academic band score 42 equivalent or above;

Cambridge English Advanced (CAE) test score band of 47 equivalent or above;

OET score band “C” Pass equivalent or above;

Completion of a full-time studies in Australia towards a Certificate IV or above Satisfactory completion of the ESL course / English language course or satisfactory completion of 10-20 weeks ELICOS from a National ELT Accreditation Scheme (NEAS)Accredited English Institution with an IELTS score of 5.0.
Any other form which satisfies the Institution during their pre-enrolment interview.

ICM can grant you credit towards your course for units of competency that you have already completed with another RTO or authorised issuing organisations. We can also grant you Credit for subjects or units you have completed where equivalence can be established between the unit in your course, and the subject or unit you have completed.

There is no charge to apply for Credit.

To apply, fill in the Credit Application Form and submit it as part of your enrolment.

*Please refer to your Student Prospectus for more information on RPL. As an international student you should note that where you are granted RPL this will reduce your course duration and you will be informed of this in writing.

Recognition of Prior Learning (RPL) is a process where skills and knowledge that you have gained through work and life experience and other unrecognised training can be formally recognised.

ICM has a process that has been structured to minimise the time and cost to applicants and provides a supportive approach to students wishing to take up this option. You should ideally apply for RPL at the time of enrolment, but you may also apply up to 2 weeks into your course.

During the entry process and interview stage ICM will discuss with you the process and options for RPL. Suitability is often determined on how much experience you have in a certain area, your work history and previous training.

If RPL is determined as a possibility for you, you will be provided with a kit that will guide you in working through each unit to determine relevant skills and experience and identify whether you would be able to provide the required evidence.

A trainer/assessor will be available to assist you throughout this process.

*Please refer to your Student Prospectus for more information on RPL. As an international student you should note that where you are granted RPL this will reduce your course duration and you will be informed of this in writing.